Wisconsin Restaurant Association Header Top Menu Dining Guide WRA Gift Certificates ServSafe Expo Home

Laws & Regulations
ServSafe Food Safety
Dining Guide
Find Goods & Services
Gift Certificates
News & Alerts

WRA Membership Contact:

Susan Quam

Request Membership Info

WRA ad

WR logo
Wisconsin Restaurateur Magazine Advertising

Download the Media Kit and Contract (PDF)

Circulation | Rates & Deadlines | Design Requirements | Submission Info | Policies

Wisconsin Restaurateur (WR) is a high-quality, quarterly business publication that targets foodservice professionals in Wisconsin.

Frequency:  Seasonally, four times per year:
Mid February – Mid May –
Mid August – Mid November

Format:   4-color print; direct mail and electronic
Publisher:   Wisconsin Restaurant Association; Since 1933

Access Top Execs
WR gets in front of key decision makers: owners, chefs, executives, food & beverage directors, GMs and other highly placed managers.

Broad Distribution
Distributed to restaurants, casinos, country clubs, coffee shops, bakeries, bars/taverns/lounges, institutional cafeterias, meeting facilities, caterers, hotels/motels/resorts and more!

Reaching Beyond
An industry standard average pass-along rate of over 2 additional readers per issue.

back to top

Target your ad message to Wisconsin buyers.

1st Quarter –
Increased Circulation!

Audience:  Foodservice licensees in Wisconsin, including those that are not members of WRA.

Circulation: Over 12,000 foodservice professionals.

Distributed at the Wisconsin Restaurant Expo in March.
2nd, 3rd and 4th
Quarter Issues

Audience: WRA members plus additional subscribers.  Many recipients manage multiple locations and have extended buying power.

Approximately 3,500 qualified industry professionals at both chain and independent operations.

back to top

2018 Advertising Rates

Ad Space* 1st Quarter Issue
(Increased circulation!)
2nd, 3rd or 4th
Quarter Issue

(Single placement)
Add'l Ads
in 2nd, 3rd or 4th Quarter Issues
Full Year
(4 issues)
Full Page $2,645 $1,710 $1,360 / issue $5,885
1st qtr: $2,645
3 add'l: $1,080 / issue
Half Page $1,505 $975 $775 / issue $3,350
1st qtr: $1,505
3 add'l: $615 / issue
Sixth Page*       $1,315
1st qtr: $595
3 add'l: $240 / issue
Inside front cover** $3,235 $2,215    
Page 1** $3,070 $2,100    
Inside back cover** $2,885 $1,975    
Outside back cover** $3,235 $2,215    
2-page spread** $4,585 $3,140    

* Sixth page advertisers must place ads in four consecutive issues. The entire amount due for all four ads must be paid in full prior to placement of the first ad. There are a total of six available spaces (per issue) for sixth page ads.
** Denotes Premium Space.  All premium space rates are priced “per issue” and positions are non-cancelable.  Inserts are available upon request.  Special placement requests add 10% to space rate.

Rate Example 1: Full page ad in 1st, 2nd and 3rd quarter = $2,645 (1st qtr.) + $1,360 (2nd qtr.) + $1,360 (3rd qtr.)
Rate Example 2: Half page ad in 1st and 2nd quarter = $1,505 (1st qtr.) + $775 (2nd qtr.)
Rate Example 3: Full page ad in 2nd, 3rd and 4th quarter = $1,710 (2nd qtr.) + $1,360 (3rd qtr.) + $1,360 (4th qtr.)

2018 Deadlines

Issue Space Requests Ads Due Mails
1st Quarter January 11 January 18 Mid February
2nd Quarter April 3 April 10 Mid May
3rd Quarter July 5 July 12 Mid August
4th Quarter October 2 October 9 Mid November
Artwork submission deadlines are firm; no exceptions.

back to top

Design Requirements

Ad Size Width Depth
Trim Size 8 3/8" (8.375") 10 7/8" (10.875")
Full Page Bleed 8 5/8" (8.625") 11 1/8" (11.125")
Two Page Bleed 17" 11 1/8" (11.125")
1/2 Page Horizontal 7 1/2" (7.5") 4 7/8" (4.875")
1/6 Page 2.25" 4.5"

Printing & Binding
WR is printed on a web offset press and saddle stitched.

Print Specifications
Ads should be submitted digitally as PDF files. Please be sure all images in your ad are of a high enough resolution (over 300 dpi is strongly preferred). All elements included in the finished PDF file should use the four color process/CMYK color model. It is very important to note that any ad containing RGB color will not work with our printer’s requirements. All fonts must be embedded or converted to outlines. All drop-shadows and/or transparencies must be properly flattened.

Design Service
WRA staff is available to help advertisers design ads. The advertiser must provide a thorough mock layout and any logos, images, etc. There is a $75.00 minimum charge for any ad design work.  Major changes to existing ads may also be subject to additional charges.

Wisconsin Restaurateur Master InDesign File
To make the printing and design process easier, we use InDesign CC. The Master File can be used to ensure that full or half page ads with or without bleeds conform to proper dimensions. To use it, you need the InDesign CS version 3.0.1 April 2005 Update Patch installed or InDesign CS3 or higher. When the ad is complete, you can package the ad, collecting all images and fonts used, then stuff or ZIP it -or- you can export a PDF (preferred) using the PDF Optimization Instructions below.

back to top

Submission Info

Wisconsin Restaurant Association
2801 Fish Hatchery Road • Madison, WI 53713
800.589.3211 • 608.270.9950

Contact for ad space reservations:
Yvonne Burruel • 608.216.2821 or yburruel@wirestaurant.org

Direct all questions regarding ad space reservations, ad creation or submission to:
Ryan Pettersen, Advertising Director • rpettersen@wirestaurant.org

Download the Media Kit and Contract (PDF)

FTP Upload Information
Click here to upload your file(s) through your web browser to our FTP server.

When your ad has been uploaded, please send an email to rpettersen@wirestaurant.org to let us know it is there. Once we have retrieved it, we will reply to your message.

Submission Information
All ads should be submitted as PDF files. It is acceptable, and sometimes beneficial, if native files are included with the PDF file containing the ad. If including native files, we ask that all digital media be compressed into either a Mac-compatible self-extracting archive file such as a ".sea," ".sit," or ".hqx" or within a ".zip" file (PC). Submission via e-mail should not exceed 8MB per transmission. Any submission exceeding 8MB should be uploaded to our secure FTP server (see link above) or sent via your preferred file sharing method. Ads may also be burned onto a CD-R and shipped/mailed. Ads submitted via CD should be accompanied by a color proof. WRA cannot be held responsible for any design discrepancies when no printed proof is provided (including any files submitted via e-mail or FTP).

Click here to download a ZIP file containing our printer's exact PDF export settings for InDesign. To use the settings, open the ZIP file and save the file within (Royle CC PDF 300 CMYK.joboptions) somewhere where you will be able to locate it later.  Open InDesign and go to Adobe PDF Presets, then choose Define and import/load the new settings you just saved. The new preset/setting will then be available for you to use when exporting PDFs and will be called "Royle CC PDF 300 CMYK.joboptions."

back to top


Contract/Insertion Order Policy
The publisher (WRA) will allow no ads to be placed for print without a signed Wisconsin Restaurateur advertising contract and/ or an advertising agency insertion order. All advertisers (including any agency or a client thereof) are required to complete and submit to the WRA a signed Wisconsin Restaurateur advertising contract in order to receive multi-issue discounted rates; no exceptions. Agency insertion orders do not qualify the advertiser for multi-issue discounted rates unless accompanied by a signed Wisconsin Restaurateur advertising contract. All printed rates are subject to change before a signed contract and/or insertion order is received by publisher.

Non-Payment Penalty
Advertiser and/or advertising agency assumes liability for 100% of contract price. Liability continues to accrue for any ads pulled under contract. If payment on a specific issue is not made within 60 days of the invoice date, the remaining ads under contract will be pulled until full payment is received for ads run and ads pulled. Once full payment is received, ads will be reinstated in the next issue under contract. At no time may contract terms be extended.

Cancellation Policy
Cancellation of advertising space reservations will not be accepted after the space closing date for a given issue. Premium space reservations are non-cancelable.

Reservation Policy
One-time advertisers must advertise in the issue indicated on their contract. Four-time advertisers must place ads in consecutive issues within the twelve month period from the time the contract is signed.

When copy or ad changes are not received at the WRA by the date all ads are due and reasonable attempts have been made by WRA staff to contact the advertiser, the last ad that was placed will be repeated (provided it is not dated in any way).

Billing Policy
Payment is not expected with order. Invoicing is completed quarterly and accompanies a tear sheet after the issue is printed.  Billing is subject to net 30 days.

Agency commission of 15% of gross billing is allowed only to recognized advertising agencies, provided the account is paid net 30 days.The publisher reserves the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are payable to the publisher.

back to top

WRA LogoRestaurants and industry professionals that are part of the association have access to essential information and valuable resources to help protect foodservice businesses. You watch your business. WRA will watch your back.
Associate with us.

Wisconsin Restaurant Association logo Home
      Member Info
Members Only
Industry Suppliers
Online Store

Dining Guide
Facebook button Twitter LinkedIn logo YouTube button Instagram button Google+ button

WRA Business Hours:
8:00 am - 4:30 pm

8:00 am - 12:00 pm

Wisconsin Restaurant Association • 2801 Fish Hatchery Rd. • Madison, WI 53713 • Tel: 608.270.9950 • Toll Free: 800.589.3211 • FAX: 608.270.9960