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Wisconsin Restaurateur Magazine

Download the Media Kit and Contract (PDF)

Circulation | Rates & Deadlines | Design Requirements | Submission Info | Policies

Wisconsin Restaurateur (WR) is a high-quality, quarterly business publication that targets foodservice professionals in Wisconsin.

Frequency:  Seasonally, four times per year: Mid February – Mid May – Mid August – Mid November Format:   4-color print; direct mail and electronic Publisher:   Wisconsin Restaurant Association; Since 1933

Focused on Business
Readers rely on content that’s focused on Wisconsin foodservice.

Access Top Execs
WR gets in front of key decision makers in the Wisconsin market: owners, chefs, executives, food & beverage directors, GMs and other highly placed managers.

Broad Distribution
Distributed to restaurants, casinos, country clubs, coffee shops, bakeries, bars/taverns/lounges, institutional cafeterias, meeting facilities, caterers and more!

Reaching Beyond
An industry standard average pass-along rate of over 2 additional readers per issue.

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Circulation
Target your ad message to buyers in one specific geographic market.

1st Quarter – Increased Circulation! Audience:  Foodservice licensees in Wisconsin, including those that are not members of WRA. Circulation: Approximately 14,000 foodservice establishment owners. Bonus! Distributed at the Wisconsin Restaurant Expo in March. 2nd, 3rd and 4th Quarter Issues Audience: WRA members plus additional subscribers.  Many recipients manage multiple locations and have extended buying power. Circulation: Approximately 3,500 qualified industry professionals at both chain and independent operations.

Get in front of your target audience - Advertise in WR!

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Advertising Rates

Ad Space* 1st Quarter Issue (Increased circulation!) 2nd, 3rd or 4th Quarter Issue (Single placement) Add'l Ads in 2nd, 3rd or 4th Quarter Issues Full Year (4 issues) Full Page $2,495 $1,610 $1,285 / issue $5,555 1st qtr: $2,495 3 add'l: $1,020 / issue Half Page $1,420 $915 $730 / issue $3,160 1st qtr: $1,420 3 add'l: $580 / issue Inside front cover* $2,990 $2,235     Page 1* $2,880 $2,150     Inside back cover* $2,850 $2,130     Outside back cover* $2,990 $2,235     2-page spread* $4,285 $3,200     * Denotes Premium Space.  All premium space rates are priced “per issue” and positions are non-cancelable.  Inserts are available upon request.  Special placement requests add 15% to space rate. Rate Example 1: Full page ad in 1st, 2nd and 3rd quarter = $2,495 (1st qtr.) + $1,285 (2nd qtr.) + $1,285 (3rd qtr.) Rate Example 2: Half page ad in 2nd and 3rd quarter = $915 (2nd qtr.) + $730 (3rd qtr.)

Deadlines

Issue Space Requests Ads Due Mails 1st Quarter January 17 January 24 Mid February 2nd Quarter April 9 April 16 Mid May 3rd Quarter July 9 July 16 Mid August 4th Quarter October 8 October 15 Mid November Artwork submission deadlines are firm; no exceptions.

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Design Requirements

Ad Size Width Depth Trim Size 8 3/8" (8.375") 10 7/8" (10.875") Full Page Bleed 8 5/8" (8.625") 11 1/8" (11.125") Two Page Bleed 17" 11 1/8" (11.125") 1/2 Page Horizontal 7 1/2" (7.5") 4 7/8" (4.875")

Printing & Binding
WR is printed on a web offset press and saddle stitched.

Print Specifications
WR is printed using CTP (Computer To Plate) technology. Advertising materials must be received in digital form and submission of completed ads as PDF files is highly preferred. When generating a PDF file of an ad, please be sure all image files are of a high enough resolution (150-300 dpi) and that they are saved as either CMYK or greyscale. Please note that any spot/Pantone colors used will be automatically converted to their nearest CMYK equivalent. Any file containing RGB color will not work. Also, be sure all fonts are embedded. Failure to embed all fonts can make it nearly impossible to use the file.

Design Service
WRA staff is available to help advertisers design ads. The advertiser must provide a thorough mock layout and any logos, images, etc. There is a $50.00 minimum charge for any ad design work.  Major changes to existing ads may also be subject to additional charges.

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Submission Info

FTP Upload Information
Click here to upload your file(s) through your web browser to our FTP server.

When your ad has been uploaded, please send an email to rpettersen@wirestaurant.org to let us know it is there. Once we have retrieved it, we will reply to your message.

Submission Information
It is highly preferred that all incoming ads be submitted as PDF files. It is acceptable, and sometimes beneficial, if native files are included with the PDF file containing the ad. If including native files, we ask that all digital media be compressed into either a Mac-compatible self-extracting archive file such as a ".sea," ".sit," or ".hqx" or within a ".zip" file (PC). Submission via e-mail should not exceed 5MB per transmission. Any submission exceeding 5MB should be saved to a disc or burned onto a CD-R and sent via ground-transport or simply submitted via FTP (see below). Ads submitted via CD should be accompanied by a color laser proof. WRA cannot be held responsible for any design discrepancies when no printed proof is provided (including any files submitted via e-mail or FTP).

PDF Optimization Instructions
The link above contains instructions for generating press-ready PDFs in InDesign for use in Wisconsin Restaurateur ads.

Click here to download a ZIP file containing our printer's exact PDF export settings for InDesign. To use the settings, open the ZIP file and save the file within (ID_Hoards PDFs Settings_REVISED.joboptions) somewhere where you will be able to locate it later.  Open InDesign and go to Adobe PDF Presets, then choose Define and import/load the new settings you just saved. The new preset/setting will then be available for you to use when exporting PDFs and will be called "ID_Hoards PDFs Settings_REVISED".

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Policies

Contract/Insertion Order Policy
The publisher (WRA) will allow no ads to be placed for print without a signed Wisconsin Restaurateur advertising contract and/ or an advertising agency insertion order. All advertisers (including any agency or a client thereof) are required to complete and submit to the WRA a signed Wisconsin Restaurateur advertising contract in order to receive multi-issue discounted rates; no exceptions. Agency insertion orders do not qualify the advertiser for multi-issue discounted rates unless accompanied by a signed Wisconsin Restaurateur advertising contract. All printed rates are subject to change before a signed contract and/or insertion order is received by publisher.

Non-Payment Penalty
Advertiser and/or advertising agency assumes liability for 100% of contract price. Liability continues to accrue for any ads pulled under contract. If payment on a specific issue is not made within 60 days of the invoice date, the remaining ads under contract will be pulled until full payment is received for ads run and ads pulled. Once full payment is received, ads will be reinstated in the next issue under contract. At no time may contract terms be extended.

Cancellation Policy
Cancellation of advertising space reservations will not be accepted after the space closing date for a given issue. Premium space reservations are non-cancelable.

Reservation Policy
One-time advertisers must advertise in the issue indicated on their contract. Four-time advertisers must place ads in consecutive issues within the twelve month period from the time the contract is signed.

When copy or ad changes are not received at the WRA by the date all ads are due and reasonable attempts have been made by WRA staff to contact the advertiser, the last ad that was placed will be repeated (provided it is not dated in any way).

Billing Policy
Payment is not expected with order. Invoicing is completed quarterly and accompanies a tear sheet after the issue is printed.  Billing is subject to net 30 days.

Agency commission of 15% of gross billing is allowed only to recognized advertising agencies, provided the account is paid net 30 days.The publisher reserves the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are payable to the publisher.

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