The new Wisconsin Department of Tourism campaign debuted today to approximately 900 people at the Wisconsin Governor's Conference on Tourism at the Ho-Chunk Gaming Hotel and Convention Center in Wisconsin Dells.
We are excited to report that one of the stars of this new promotional campaign is the Wisconsin Supper Club. The new commercials put a spotlight on Wisconsin's playful side, with two authentic experiences in our state taking center stage: supper clubs and family and pet travel.
Click here to be one of the first to see this fun commercial highlighting Wisconsin Supper Clubs!
The spot was filmed at the Buckhorn Supper Club on Lake Koshkonong in Milton. You may know the owners, our current WRA Chairman of the Board, Chico Pope and his family.
The Department of Tourism also announced that for every $1 the Department spent on its ad campaigns for 2015, $8 was returned to state and local governments in incremental tax revenue. This is the highest return on investment (ROI) since the Department began commissioning studies evaluating ROI in 2010.
Join us this year in celebrating Wisconsin Supper Clubs and all the great dining experiences Wisconsin restaurants have to offer!