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Tracy Kosbau
Vice President of Marketing and Public Relations

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Victory: No Local Bans
New law squashes local food and beverage bans

Victory in Battle Over Local Bans
WRA members emerged victorious last week, after a battle with activist groups over local government regulation of foods and beverages served by restaurants and other retail establishments. Public health activists wanted cities and counties to have the ability to limit the size of soft drinks you can serve, and require you to identify high-calorie foods as hazardous to the health of your customers.

Last week, Gov. Scott Walker signed a new law that will prevent such local regulations on our products. Contacts by WRA members and other citizens who support individual freedoms helped to counter the vast number of contacts the Governor's office was getting from public health activists.

Food Bans Unpopular with Public
Fortunately, the public agreed. The vast majority of Wisconsinites do not want to be told they cannot sip a large soda at the movie theater, and they don't want to be scolded for eating a cheeseburger by local government officials. In fact, a public opinion poll commissioned by WRA found that 70 percent of registered voters in Wisconsin supported uniformity in food and beverage regulations. After receiving more information about the issue, 75 percent of respondents supported the measure banning such unpopular regulations.

Thank You!
To those of you who took action, thank you for taking the time to register on our new legislative action site, www.wratakeaction.org, and pitch in. To those of you who did not take action, be sure to register on this new site so you’re ready to take action on the next important issue that comes along. CLICK HERE. Rest assured, there will be plenty more battles ahead!

All WRA members reading this message can be proud that WRA is an effective trade association because of your support. Thank you.

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Wisconsin Restaurant Association • 2801 Fish Hatchery Rd. • Madison, WI 53713 • Tel: 608.270.9950 • Toll Free: 800.589.3211 • FAX: 608.270.9960