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Tracy Kosbau
Vice President of Marketing and Public Relations

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A Sweet Holiday
Restaurant facts about Valentine’s Day

  • The National Restaurant Association expects about one-quarter of American adults to dine out on Valentine’s Day. That makes Valentine’s Day the second most popular holiday for dining out, after Mother’s Day.

  • When it comes to factors involved in choosing where to dine out for Valentine’s Day, most consumers say they pick their favorite restaurant or their companion’s favorite restaurant for their special meal.
    • 42% pick their favorite restaurant or their companion’s favorite restaurant
    • 21% select a restaurant with a romantic atmosphere
    • 13% pick restaurants that offer special menus or promotions
    • 12% are restaurants picked by their companion
    • 11% opt for a restaurant they haven’t been to before

  • Nearly one-third of American adults would like to receive a restaurant gift card as a Valentine’s Day gift.
    • Given a list of six Valentine’s Day gift options and asked which one they would most like to receive as a Valentine’s Day gift, 31 percent of adults favored restaurant gift cards, followed by jewelry, clothing/apparel, flowers, chocolate and perfume/cologne.
    • Men show a much stronger preference for restaurant gift cards as a Valentine’s Day gift than women do at nearly half.
      • 46% of men favored restaurant gift cards
      • 16% of men requested clothing/apparel
      • 12% of men asked for chocolate
    • Women indicated that their preferred gifts are jewelry (37%) and flowers (23%), with restaurant gift cards coming in third (13%).

It’s not too late to order WRA restaurant gift certificates for your special Valentine! Since they can be redeemed at 1000’s of restaurants across Wisconsin, you don’t have to pick out just one type of gift card to purchase – just one more reason WRA gift certificates make a great gift. Learn more

Valentine’s Day facts based on National Restaurant Association 2011-2012 research.

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Wisconsin Restaurant Association • 2801 Fish Hatchery Rd. • Madison, WI 53713 • Tel: 608.270.9950 • Toll Free: 800.589.3211 • FAX: 608.270.9960