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Restaurant Marketing Symposium

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Restaurant Marketing Symposium
Hosted by the Midwest Foodservice Expo

Whether you are just emerging or an iconic establishment, enjoy sessions with the unexpected in mind. Find what you're been looking for—and what you didn't know you needed. These seminars will cover a wide-range of marketing topics presented by a diverse group of experts of the foodservice industry.

More session details coming soon! A sneak peek of specific presenters and topics...

 

Restaurant Marketing logo
March 12-13, 2018

Sponsored by:
Reinhart logo
 
Schedule

Managing Reviews

Presented by:
Kay-Tee Olds, President of Engaging Results Communications

"Mediocre", "Disappointing", "Overpriced", "Unappetizing" ... Do those terms sound familiar? Self-proclaimed food experts have swept the country with their unapologetic criticism of restaurants. Chances are, your establishment has been a target of unhappy customers at one point or another, but what did you do about it? Customers aren't always right but their reviews matter.

This workshop focuses on building positive and lasting relationships with customers, and turning negative customer experiences into opportunities to increase diner retention. Upon completion of this workshop, participants will be able to:

  • Leverage reviews to increase sales
  • Improve customer relations through Yelp, TripAdvisor and Facebook
  • Incorporate influencer marketing into their marketing strategy
  Kay-Tee Olds

Skyrocket your Reputation with Social Media

Presented by:
Spencer Smith, Founder of spencerXsmith.com and instructor at University of Wisconsin and Rutgers University

With 1.5 billion Facebook users, 320 million active Twitter accounts, 80 million daily Instagram photo uploads, and countless digital sites—social media is the best means ever invented to grow both your personal reputation as well as that of your business. During this session, Spencer Smith of spencerXsmith.com will share what works for both himself and his clients around the country. How-to tactics and strategy tools will include:

  • Identifying which social platforms make sense for your business
  • How you should spend your time online
  • The type of content you should be utilizing
  • Which analytics are important and which to ignore
  • Points from Spencer's "Personal Branding Power Hour" that will skyrocket your restaurant's reputation
  Spencer Smith

Today’s ‘Social’ Restaurant – How to Win with Social Media

Presented by:
Chris Remington, Digital Strategy Consultant of Graydient Creative

For restaurants, social media is critical. This interactive session will provide a high-level overview of how to engage, attract and retain happy customers using social. You’ll learn key components any restaurant should have as part of an online marketing plan—even with limited resources. Best practices to leverage your website and integrate it to your social outreach will be covered. Take-aways will include:

  • Top platforms you should be on
  • Tips on measuring success
  • How to multi-task and automate your posts
  Chris Remington

 
Quick Bite Sessions 
Ask questions. Get ideas. Connect with peers.

Keep the learning going inside the exhibit hall. Stop by the Marketing Quick Bites Lounge to snag some quick ideas or answers in a laid-back learning environment. Catch 15 minute presentations on marketing, each led by a peer in the industry. Great place to ignite your creativity and connect with others that love to talk marketing!

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  WRA logo   Produced by:
Wisconsin Restaurant Association
2801 Fish Hatchery Rd
Madison, WI 53713
608.270.9950
608.270.9960 FAX
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