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Revenue generating ideas and tactics

Business building sessions with powerful insights to reach new customers, connect on an emotional and sensory level and leverage mobile opportunities for continued growth.


Focused training in a laid-back learning environment

Continuous 15 minute presentations that offer great tips, best practices and peer contacts for driving more customers.


Products to expand your business

Find partners that can help you with menu trend solutions, gathering customer data, and forward thinking technology support…plus, hundreds of other exhibits covering everything foodservice!


With ever changing customer desires, it's time to step back and take a closer look at what's working and what can be done in another way. At MFE you'll discover proven tactics and entrepreneurial ideas on how you can drive more business.




Customer Service Culture: Creating a Connective Dining Experience
Monday, March 12 • 1:00 – 2:00 pm
2nd Floor – 203B

Presented by:
Kyle Cherek, Host of Wisconsin Foodie

Lacey Reichwald, Owner of The SweetSpot, Joe Bartolotta, President & Owner of The Bartolotta Restaurants, Kate Cristobal, Director of Cafes Colectivo Coffee, Jason Ilstrup, President of Downtown Madison, Inc.

Every restaurant hopes to be highly regarded for its customer service. The delicate balance of ensuring that a guest feels truly appreciated while successfully maintaining day-to-day operations is paramount to the success of any hospitality business. What core principles, habits, and skills guarantee an exemplary guest experience? With panel moderation by Kyle Cherek, host of Wisconsin Foodie, learn from industry leaders how they manage these vital relationships. Some take-aways will be:

  • Tips on going from great to exceptional customer service
  • How the dining experience has changed and where it’s headed
  • How to connect with your customers on an emotional and sensory level
Kyle Cherek
Lacey Reichwald Joe Bartolotta
Kate Cristobal Jason Ilstrup

Mobilize Your Restaurant
Tuesday, March 13 • 11:30 am – 12:30 pm
2nd Floor – 202D

Presented by:
Kay-Tee Olds, President of Engaging Results Communications

Do you find yourself looking at empty tables during those beautiful summer months when festival season's in full force, and wondering how you can vend at key events? Or perhaps you're considering a mobile food business. There are many reasons for restaurants to participate in festivals; such as the potential to reach new customers, to reconnect with old customers, or to try out new menu items. The bottom line: It's a chance to make money!

This workshop is facilitated by a professional speaker who also owns a marketing firm and a mobile food business. It concentrates on a game plan to leverage outdoor events and increase sales. After attending this session, participants will be able to:

  • Locate events that would bring value
  • Identify criteria for festival evaluation
  • Leverage mobile opportunities to grow their business
  • Utilize geotargeted ads to increase sales
  Kay-Tee Olds

Delivery – Is it the Right Fit for Your Restaurant?
Tuesday, March 13 • 2:30 – 3:30 pm
2nd Floor – 202C

Presented by:
Jefferson Badger, VP of Sales of EatStreet

Food delivery is growing in popularity across the country and rightfully so – it’s a great way to expand your business. But is it right for your restaurant? In this session we’ll discuss the pros and cons of delivery and why it’s important to consider delivery for your business. We’ll focus on the challenges of delivery, how restaurants can make delivery a successful part of their business and drive incremental sales, and the options available to restaurants to execute delivery and reach new customers and better serve existing customers. 

  • Identify if delivery is right for your restaurant/business
  • Keys to a successful delivery business
  • Address the challenges delivery presents
  • Review delivery options available to restaurants
  Jefferson Badger
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Wisconsin Restaurant Association
2801 Fish Hatchery Rd
Madison, WI 53713
608.270.9960 FAX
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