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The Expo is an energized business environment for attendees to renew and refresh their business for the upcoming year.
- 62% of the attendees reported that the Wisconsin Restaurant Expo was the only show they went to in the past year.
- 70% of the Expo’s attendees were business owners, executives, chefs and highly-placed managers.
- Not the usual crowd – 40% of attendees said 2012 was their first time at the Expo.
Check out who was there in 2012.
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Hard-to-reach decision makers from front- and back-of-house come to the Expo looking for new business solutions.
- 2012 brought more buyers than the previous year – registered attendance increased by 6%!
- Attendee businesses included: restaurants, bars, institutional cafeterias, catering and banquet, coffee shops, bakeries, healthcare, K-12 schools and colleges.
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Duff Goldman, celebrity chef and host of the Food Network’s Ace of Cakes and Sugar High, opened the 2012 show with a captivating keynote address to a standing-room only crowd. Afterwards, Chef Duff headed to the exhibit hall to sign copies of his book and check out the entries for the Art of the Cake Competition. |
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On Tuesday night of the show, the Wisconsin Restaurant Association’s top awards are revealed at the elegant Awards Dinner held in downtown Milwaukee.
This year, Craig and Lea Culver of Culver's Restaurants received the state's highest honor, the Restaurateur of the Year Award. Culver's is headquartered in Wisconsin and has nearly 500 locations across the country. See the full list of honorees. |
2012 Exhibiting Companies by Category
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Manufacturers, distributors, food brokers and equipment reps from local businesses to large national companies come to sell a diverse line of products and services to foodservice buyers.
2012 brought supplier companies from 28 states and Canada for attendees to shop and compare – there was a 25% increase in exhibiting companies! |
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Expo attendees report that the number one reason they attend the show is to touch, taste and test the newest products and services on the market.
In 2012, many exhibitors took advantage of a free multimedia promotion campaign that featured their products. The print piece alone hit over 25,000 foodservice professionals. See the sampling of products that were highlighted at the Expo. |
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We’re planning a bigger and better Expo for 2013 – it will be your best resource for building your business in the state over the coming year.
Invest where it makes sense – Exhibit at the Wisconsin Restaurant Expo.
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